NORMGROUND is Far From The Norm’s flagship performer development programme for artists who work at the intersection of Hip Hop and Contemporary dance.
With an emphasis on building performers as collaborators, by removing performance outcomes, NORMGROUND invites artists to explore, delve into and embody the creative methodologies developed by Far From The Norm and Artistic Director Botis Seva.
NORMGROUND was created to address the lack of development opportunities for Street dance artists pursuing performance careers. We saw the need for a distinct space where our dance language could exist without dilution, we believe many creatives continue to face the same barrier.
Under the guidance of Artistic Director Botis Seva and Creative Associates Jordan Douglas and Victoria Shulungu, NORMGROUND is a progressive training space. Participants move from foundational drills (developing strength, trust, and endurance) into complex choreographic tasks, creative challenges, freestyle, and game-based learning, combining solo, partner, and group work.
NORMGROUND has been supported by Abderrahim Crickmay Charitable Settlement, Jerwood Foundation, Lowry, Theater Rotterdam. The Linbury Trust.
“By joining NORMGROUND, I became a beginner again - and I think that’s the best feeling for a dancer. I’m rediscovering, learning anew, and, most importantly, feeling inspired again.”
“This experience has solidified my love for theatre, physicality & 'the space in between', allowing me to draw upon and blend many of my skills and experiences”
“NORMGROUND has really changed the way I feel about myself both as a dancer and an artist for the better.”
“My canvas of dance artistry is bigger than i imagined.”
“NORMGROUND re-instilled a lot of my faith in my artistic career and practice.”
Previous artists quotes on NORMGROUND
To date, we have engaged 25 artists across the last three editions in the UK and Europe, and aim to support a further 16 artists through the forthcoming 2026 Rotterdam (NL) and 2027 London (UK) editions.
NORMGROUND’s legacy is rooted in its sustained impact on artists’ professional development, driven by a clear commitment to building confidence, strengthening skills, and enabling artists to translate creative ideas into practice.
“After graduating I didn’t have the tools or the knowledge about what dance in theatre is and how it’s practiced. I felt and (sometimes still feel) nervous every time I start a new project, because of not knowing.”
